Hierarchy of needs
需求層級

Retail stores and wholesale stores have essential differences in target and demand. This is the essence and core that needs to be addressed before the design is launched.

盡管同為銷售商業(yè)，零售店與批發(fā)店有著本質(zhì)的需求差異，這正是設(shè)計開展之前需要正視的本質(zhì)與核心。

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Therefore, how to achieve free but orderly display, and open and interactive experience, is the main tone of this space design. We hope to use the cascading relationship of space to break up and connect the four main purchasing behaviors of shoppers: to see, sit, take, and try, so as to enhance the convenience and interest of shopping.
因此，如何實現(xiàn)自由而不失秩序的展示，開放而不失互動的體驗，是這個空間設(shè)計的主基調(diào)。我們希望利用空間的層疊關(guān)系，將購物者的看，坐，拿，試這四個采購主要行為打散，串聯(lián)，提升購物的便捷性和趣味度。

Warehouse wholesale concept store
In order to adapt to the large daily sales of the shoe store, we have implanted the concept of Warehouse-Supermarket into this site, designed and customized a multifunctional volume that integrates display, storage, experience, shoe trying, and billing, which eventually has become the most interactive and welcomed display unit.
倉儲式批發(fā)概念店
為適應(yīng)鞋店日銷量大的特點，我們將倉儲式超市的概念植入這一街店，設(shè)計定制了集展示，儲貨，體驗，試鞋，開單為一體的多功能貨架，成為了店內(nèi)互動度最高的最后歡迎的展架單元。

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項目信息

項目地址 | 廣州市越秀區(qū)
服務(wù)內(nèi)容 | 商業(yè)空間設(shè)計
設(shè)計單位 | RBA | Urban Object
項目規(guī)模 | 201平方米
項目時間 | 2021.5 – 2021.9
項目團隊 | Ruggero Baldasso，Evelyn Chen， 葉燕芬
攝影團隊 | 姚朝輝
推文排版 | 施星瀾，梁祖兒