項(xiàng)目名稱：雅戈?duì)?01時(shí)尚體驗(yàn)館
項(xiàng)目類型：商場展廳
項(xiàng)目位置：中國寧波
竣工時(shí)間：2019年8月
建筑面積： 5000㎡
設(shè)計(jì)起止時(shí)間：2018.2-2018.10
設(shè)計(jì)團(tuán)隊(duì)：JFR Studio
主要材料：大理石、金屬網(wǎng)、鋁板、發(fā)光膜、木材、竹編、水磨石
Project Name: Youngor 001 Fashion Concept Store
Category: Shopping Mall/ Showroom
Location: Ningbo, China
Time of Completion: August 2019
Area of construction: 5,000㎡
Design Cycle: February – October 2018
Design Team: JFR Studio
Construction Materials: marble, metal mesh, aluminum plate, luminescent film, wood, plaited bamboo, terrazzo


隨著新零售業(yè)態(tài)悄然進(jìn)入大家的生活，雅戈?duì)柤瘓F(tuán)聯(lián)合JFR Studio在集團(tuán)總部所在地寧波打造雅戈?duì)?01時(shí)尚體驗(yàn)館，旨在升華品牌形象。
Seeing new retail quietly penetrating into and changing people’s lifestyle, Youngor Group teamed up with JFR Studio to present Youngor 001 Fashion Concept Store. Located in Ningbo – also the home to the Group's headquarters, the project is intended to reshape Youngor’s brand image.

該項(xiàng)目原始建筑是一個(gè)外立面為玻璃的半圓球體，JFR將球體內(nèi)部全部拆除，中心設(shè)置成一個(gè)傘狀核心筒，散開的傘面運(yùn)用隨機(jī)穿孔元素，同時(shí)滿足了內(nèi)部光影效果和遮光需求，核心筒的設(shè)置也滿足了豎向交通的需求。
The original building at the construction site was a half sphere with glass fa?ade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
根據(jù)雅戈?duì)柤瘓F(tuán)旗下不同品牌的風(fēng)格屬性和受眾，設(shè)計(jì)師在整體統(tǒng)一的基礎(chǔ)上，運(yùn)用不同材料和設(shè)計(jì)手法，將不同系列所獨(dú)具的豐富的內(nèi)涵和卓越的品質(zhì)匯聚在一起，為消費(fèi)者締造豐富的購物體驗(yàn)。
As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
除了傘狀核心筒設(shè)立的電梯，設(shè)計(jì)師在空間入口兩側(cè)設(shè)置了拾級(jí)而上的大階梯，階梯尺寸比普通階梯尺寸要更寬一些，一方面是為了滿足賣場不定期的展示需求，另外還可以供客人隨意坐下休憩，且能夠滿足多人小型活動(dòng)的需求。設(shè)立在階梯兩邊的樓梯將一樓輕薄運(yùn)動(dòng)系列和二樓更加商務(wù)化高端化的MAYOR、HANP品牌的商業(yè)空間分隔開，將顧客引流至購物面積更大的二樓，也豐富了旗艦店的商品展陳。
Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms, stairways are arranged on two sides of the steps, separating the Thin & Light Sports collection on Level 1 and the more commercial and high-end space for brands MAYOR and HANP on Level 2.
材質(zhì)方面設(shè)計(jì)師采用了金屬網(wǎng)、竹編、水磨石等大量可循環(huán)使用或自然生長的環(huán)保材料，更在空間中使用發(fā)光膜等材料模擬自然光從而加深消費(fèi)者對(duì)自然的感受。
In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo, were used. To create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
空間中設(shè)立的VIP休息室、咖啡吧、雅戈?duì)柗b博物館、VR體驗(yàn)室和兒童游樂區(qū)等突破了傳統(tǒng)中國品牌的商店模式，是雅戈?duì)?01時(shí)尚體驗(yàn)館不僅僅是一個(gè)O2O的體驗(yàn)中心，更是VIP的服務(wù)中心，雅戈?duì)枙r(shí)尚文化的傳播中心。
The VIP lounge, café, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor 001 Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger’s fashion culture.