新消費(fèi)時(shí)代企業(yè)的精神世界

參考造價(jià):暫未填寫| 空間:辦公空間| 面積:1000平米| 瀏覽數(shù):2786
案例簡(jiǎn)介 Case description
蔣勛說“孤獨(dú)是與自己在一起”。
Artist and writer Jiang Xun once said, "Solitude means being with oneself."

在城市飛速發(fā)展的今天,每個(gè)人的心中都長(zhǎng)出了一座孤島,孤島之外的物質(zhì)空間在膨脹,快速的時(shí)空變換遮蔽了孤島之內(nèi)精神世界的需求。
In today's rapidly evolving cities, an isolated island is formed in everyone's heart. While the material world outside it expands, the unprecedented evolution of time and space has obscured the needs of the spiritual world inside.

這個(gè)時(shí)代最大的幸運(yùn)是,越來越多的企業(yè)意識(shí)到了這個(gè)現(xiàn)象背后的成因,他們不再只是傳統(tǒng)消費(fèi)領(lǐng)域中只關(guān)注產(chǎn)品的賣貨人,他們更成為了探索新消費(fèi)時(shí)代的先驅(qū)者。生意,也可以理解為“生命的意義”,焦點(diǎn)在哪里,成果就在哪里。
Luckily, as more and more companies become aware of the causes behind this phenomenon, they become no longer mere merchants selling products in the traditional sense, but pioneers exploring the new consumer era. The Chinese word for business "Sheng Yi" can be interpreted as "the meaning of life". Where there is an emphasis, there will be success.

倍輕松就是這樣一個(gè)企業(yè),而我們則與倍輕松一起,借助“設(shè)計(jì)載體”探索了一次“生命的意義”。
Breo is one such company. For this project, Onexn Architects and Breo explored the "meaning of life" through the medium of design.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
02 業(yè)主訴求


倍輕松奮達(dá)辦公區(qū)為其生產(chǎn)技術(shù)部門下成立的研發(fā)辦公室,為品牌再生產(chǎn)、科技再造的中間過程提供高質(zhì)量服務(wù)。本項(xiàng)目是一乘建筑為倍輕松研發(fā)辦公所設(shè)計(jì)的全新空間,業(yè)主訴求為希望通過空間設(shè)計(jì)傳遞出公司做人做事的正念價(jià)值觀、以及科技以人為本的企業(yè)理念。

Located in Fenda Technology Park, Shenzhen, the project is Breo's R&D office established by its production technology department, to provide high-quality services in the process of brand reproduction and technology reengineering. This new workspace, designed by Onexn Architects, is intended to convey the company's values of doing the right things and the corporate philosophy of putting people at the center of technology.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
奮達(dá)科技園毗鄰石巖水庫,從側(cè)窗能夠瞭望到水面一角
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
現(xiàn)場(chǎng)照片

03 設(shè)計(jì)靈感

本案靈感很大一部分源于創(chuàng)始人馬赫廷董事長(zhǎng)之于倍輕松的經(jīng)營(yíng)哲學(xué)。設(shè)計(jì)團(tuán)隊(duì)從一開始研究倍輕松品牌時(shí)便發(fā)現(xiàn),蘊(yùn)藏在倍輕松企業(yè)背后的,是一套以陽明心學(xué)為基礎(chǔ)的底層經(jīng)營(yíng)邏輯:敬道、厚德、正心。

The inspiration for this project came mostly from the business philosophy of the company's founder and president Ma Heting. At the early design stage, the design team studied the brand and its underlying business philosophy - respect for the Way, virtue and righteousness, which is extracted from the ideas of ancient Chinese philosopher Wang Yangming.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
倍輕松員工手冊(cè)
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
倍輕松網(wǎng)頁截圖
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
倍輕松品牌解讀

一乘以品牌為切入點(diǎn),將“企業(yè)產(chǎn)品理念”本質(zhì)的關(guān)系轉(zhuǎn)譯為空間使用的功能訴求,從復(fù)雜的空間形態(tài)中提取出契合業(yè)主企業(yè)文化的四個(gè)空間關(guān)鍵詞,以此詮釋空間的功能結(jié)構(gòu)以及對(duì)應(yīng)的使用形態(tài)。

Based on the concepts of the brand and its products, Onexn Architects figured out the functional demands of the space. The team extracted four key words, i.e. efficiency, simplicity, lightness and connection, to interpret the functional layout of the space and its forms.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
倍輕松品牌解讀

辦公室位于塔樓高層,設(shè)計(jì)師將公共辦公功能設(shè)置在視野和采光最佳的位置,將優(yōu)質(zhì)資源為所有人所共享,體現(xiàn)出企業(yè)公平、平等的價(jià)值觀。在辦公區(qū)的中間則設(shè)置了核心功能區(qū),既作為內(nèi)外的功能過渡,同時(shí)也形成內(nèi)外的動(dòng)靜分區(qū)。

The project is located on the upper floor of a tower building in Fenda Technology Park. The design team set the open office area at a position with the optimal view and daylighting conditions, so that the quality resources can be shared by all employees, reflecting the corporate values of fairness and equality. In the middle of the open office area, a core functional area is set up, which serves as a functional transition and separates the dynamic and the static.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
空間結(jié)構(gòu)生成

空間序列以“體塊”出發(fā),從二維到三維漸次生成,一個(gè)個(gè)“盒子”轉(zhuǎn)換為功能的載體。

The spatial sequence is formed by "blocks", which transforms from two-dimensional to three-dimensional and eventually generates several functional "boxes".

04 設(shè)計(jì)細(xì)節(jié)

[ 給思想一個(gè)空間 ]
Leave a space for thoughts
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
需求思考

在業(yè)主原本提供的功能需求中,沒有設(shè)置產(chǎn)品展示和體驗(yàn),而本案作為產(chǎn)品的研發(fā)辦公室,一定會(huì)接待眾多的客戶與上下游企業(yè),設(shè)計(jì)師經(jīng)過反復(fù)的思考和功能排布,在征得業(yè)主同意后,最終從緊張的面積需求中,開辟出展示區(qū)和一個(gè)獨(dú)立的體驗(yàn)廳,結(jié)合公共空間形成產(chǎn)品和文化展示,為品牌建立用戶橋梁,傳達(dá)企業(yè)的品牌精神價(jià)值。

In the Design Brief, the client didn't require product display and experience areas. However, as this project acts as a product R&D office, it will surely host many customers and companies. After thorough consideration and functional organization, and with the consent of the client, the design team added a product display area and an independent experience area in the limited space. Those two areas are combined with the public space to satisfy the needs of product display, to establish a bridge between the customers and the company, and to convey the values of the brand.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
倍輕松研發(fā)辦公總部“未來體驗(yàn)廳”光彩變幻

產(chǎn)品體驗(yàn)廳“未來體驗(yàn)廳”是本案最獨(dú)到的設(shè)計(jì)之處,設(shè)計(jì)師希望通過對(duì)“光”的主動(dòng)設(shè)計(jì),來傳達(dá)人類對(duì)未知的探索精神,暗藏著倍輕松通過科技探索人類未來健康的方式。產(chǎn)品體驗(yàn)廳是一個(gè)獨(dú)立的空間,空間體的六個(gè)面均采用混凝土質(zhì)感的材料,傳達(dá)出企業(yè)的品牌觀念是回歸本質(zhì),中心的墻體設(shè)置了一塊平面的光洞,它仿佛是通向宇宙未來的窗口,隱喻著人類對(duì)科技文明的勇敢探索。

The product experience hall, called the "future experience hall", is the most unique design highlight of this project. The designers hoped to convey the spirit of human exploring the unknown through the incorporation of "light", which symbolizes the way Breo explores the future of human wellbeing through technology. The product experience hall is an independent space with all six surfaces finished with concrete, signifying the company's brand concept of returning to the essence and simplicity. The middle wall is equipped with a flat light hole, resembling a window to the future of the universe and a metaphor for mankind's fearless exploration of technological civilization.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
倍輕松研發(fā)辦公總部“未來體驗(yàn)廳”

參觀者在這個(gè)沉浸式的空間中可以感受到寧靜與平和,而這也是倍輕松作為健康領(lǐng)域的科技企業(yè)希望傳遞給用戶的體驗(yàn)感受。

Visitors to this immersive space can feel the peace and tranquility that Breo, as a technology company in the wellness industry, hopes to convey.

[ 空間的本質(zhì)-無界體驗(yàn) ]

The essence of space - boundless experience

項(xiàng)目原始場(chǎng)地非常規(guī)整,限制為中軸對(duì)稱的格局,一乘設(shè)計(jì)團(tuán)隊(duì)巧妙地將傳統(tǒng)園林的精神體驗(yàn)引入空間序列。根據(jù)原始場(chǎng)地規(guī)整的格局,設(shè)計(jì)在空間的組織和梳理中,沿著空間中軸,將各個(gè)公共功能單元依次置入,同時(shí)穿插多個(gè)空間節(jié)點(diǎn),以園林空間意象的思考,打造起承轉(zhuǎn)合,層層遞進(jìn)的空間序列。

The original space was very neat, featuring a symmetrical pattern along the central axis. The design team cleverly introduced the spiritual experience of traditional Chinese gardens into the space. Along the central axis, each functional space is placed in order and in harmony with the regular plane. Interspersed with multiple spatial nodes, the space presents the imagery of gardens and creates a progressive sequence.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
核心功能拆解圖

原有的采光朝向限制了空間,但也給出了新靈感,設(shè)計(jì)巧妙地以“游走”的空間形式串聯(lián),承序游園之感,讓光線在空間中次第滲透。整個(gè)公共核心區(qū)形成了一種流動(dòng)的空間格局,給人以“無邊界”的回歸本質(zhì)的空間體驗(yàn)。

The orientation of the space restricts daylighting, but also inspires new ideas. The design subtly links up the spaces through a twisting circulation, and allows light to penetrate throughout. The entire core public area in the middle forms a flowing spatial layout, offering users a "boundless" spatial experience of returning to the essence.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
空間動(dòng)線分析圖
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
空間的流淌 / 倍輕松前臺(tái)空間

黑白灰與木質(zhì)的比例營(yíng)造出的高級(jí)感,以及黑色線條在矩形體塊之上形成的韻律感,都讓空間過渡充滿著吸引力與進(jìn)一步探訪的好奇心。

The black, white, and gray tones, along with the wood texture, create a sense of sophistication, while the rhythm of the dark lines on top of the rectangular blocks makes the transition of the space attractive and enchanting for further exploration.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
空間的流淌 / 無邊界的展示體驗(yàn)

依據(jù)功能的區(qū)域劃分而形成的回路,是空間表達(dá)的明線,依據(jù)視覺引導(dǎo)動(dòng)線則是心理與行動(dòng)牽引的暗線,大至建筑空間,小到元素的轉(zhuǎn)折,以及體塊故意為之的動(dòng)線約束,皆是為這一主動(dòng)策劃來服務(wù)。

The circulation loop formed by the functional division clearly shapes the spatial pattern, while implicitly guiding the sight line and evoking behaviors and emotions. The architectural space, the transition of elements and the intentional restraint of circulation shaped by the blocks, all serve this purpose.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
產(chǎn)品展示區(qū)通過混凝土片墻的穿插、退讓、留洞,形成大道至簡(jiǎn)的空間狀態(tài)。極簡(jiǎn)的現(xiàn)代風(fēng),與自然氛圍的親近融于一堂,重新定義人與城市與自然的關(guān)系。
The concrete screen walls in the product display area interpenetrate, and are set back and carved out with holes, creating a simplistic spatial status. The minimalist modern style is integrated with an intimate natural atmosphere, redefining the relationship between human, city and nature.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
產(chǎn)品展廳設(shè)置在核心動(dòng)線上,與“未來體驗(yàn)廳”相鄰,是一個(gè)開放式的空間。通過對(duì)視覺感受的提純,有意設(shè)置的對(duì)望洞口,都使得展廳與其相鄰空間的感受相互融合。

The open product display hall is set on the core circulation route, next to the "future experience hall". The carved-out openings on its walls enhance visual interaction, while strengthening its connection with neighboring spaces.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
無邊界的展示體驗(yàn)

大面積的開窗成全了室內(nèi)與室外的互聯(lián),空間中裸露的原頂是設(shè)計(jì)匠心的一部分,空間場(chǎng)景始終在為辦公和展示的體驗(yàn)而助力。對(duì)空間的解構(gòu)與重組,讓空間形成了內(nèi)建筑的表達(dá)手法。

Large windows in the open office area enhance the interaction between the interior and outside. The original ceiling structures are deliberately exposed. All spatial scenes center on serving working and display functions. Architectural languages are adopted to deconstruct and recombine the space.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
開放辦公區(qū)

[ 無界-光的指引 ]
Boundless - guidance of light
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
空間是流動(dòng)的,在每一個(gè)洞口的另一頭,都是光在指引。這是一種行為上的隱喻,表達(dá)了科學(xué)研發(fā)工作者在無盡宇宙中對(duì)事物底層邏輯的探索。

The space is fluid. The movement to the other side of each square hole is guided by light. This is a metaphor, implying R&D personnel's exploration of the underlying logic of things in the universe.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
光的指引 / 鏈接前臺(tái)與公共空間的通道

由光與空間形成的相互滲透的體驗(yàn),是建筑賦予人的心靈對(duì)話,突破實(shí)體的框架,延伸思想的廣域。
Light and space interpenetrate each other, breaking through the physical boundary and creating an infinite realm in mind.

[ 植物與光 ]
Plants and light
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
居于前臺(tái)西側(cè)的接待與討論區(qū),空間的分割則采用了透明的玻璃,兩側(cè)視線上的穿透,強(qiáng)化整體的視覺聯(lián)系??臻g周圍延續(xù)了挑檐游廊,配合透明的墻體,是園林意向里花窗的提煉性表達(dá),呈現(xiàn)似隔非隔的多重層次景觀。

The reception and communication areas on the west side of the front desk adopt transparent glazing as partitions, which ensure unblocked sight line and strengthen spatial connection visually. The overhanging structure, the veranda-like passage and the transparent walls form a scene that echoes traditional Chinese gardens, and enrich the visual effects of landscapes.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
前臺(tái)接待區(qū)
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
帶有過渡性質(zhì)和戶外庭院似的輕松氛圍,可以看作是類似內(nèi)部一樣的外部空間,和類似外部一樣的內(nèi)部空間。而內(nèi)里空間完整的形態(tài)和水泥色墻漆的應(yīng)用,更加強(qiáng)了這種“模糊內(nèi)外”的用意。

Featuring an outdoor garden-like cozy ambience, this transitional area blurs the boundary between the interior and outside. The complete form of the interior space and the concrete-texture wall finishes further strengthen the idea of blurring interior and exterior boundaries.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
開放交流區(qū)
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
已投入使用的公共吧臺(tái)區(qū)

寫在最后

一乘團(tuán)隊(duì)希望本次設(shè)計(jì)以辦公空間為載體傳達(dá)企業(yè)自身的文化精神,創(chuàng)造屬于品牌自身的精神與態(tài)度,空間中建構(gòu)通透與閉合的元素符號(hào),通過提取與品牌精神相關(guān)的理念及經(jīng)營(yíng)哲學(xué)邏輯,演化為設(shè)計(jì)方法置入空間,以視線穿插來產(chǎn)生強(qiáng)烈戲劇性的空間體驗(yàn)。

Through conceiving this workplace for Breo, Onexn Architects intended to convey the brand's values, and to highlight is spirit and attitude. The design team combined both transparent and elements in the space, incorporated the brand's philosophy into the space through design approaches, and created dramatic spatial experience by guiding sight lines in various manners.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
“未來體驗(yàn)廳”

空間由動(dòng)至靜,營(yíng)造私密性與開放性的共生,各自獨(dú)立又和諧相融。設(shè)計(jì)從解決問題出發(fā),也終將回歸到“人”的本身。
The space shifts from the dynamic to the static, and realizes the symbiosis of privacy and openness. Each functional area is independent yet integrates with each other. The design not only solves practical problems, but more importantly centers on the needs of users.
新消費(fèi)時(shí)代企業(yè)的精神世界_16493
平面圖

項(xiàng)目信息
項(xiàng)目名稱 | 倍輕松-奮達(dá)科技園-研發(fā)辦公室
項(xiàng)目面積 | 1000㎡
建造時(shí)間 | 2021/6/18-2021/8/20
業(yè)主單位 | 深圳市倍輕松科技股份有限公司
設(shè)計(jì)單位 | 一乘建筑空間設(shè)計(jì)事務(wù)所(深圳)有限公司
主持設(shè)計(jì) | 王晶晶
設(shè)計(jì)團(tuán)隊(duì) | 張永彬、賀子英、郭妍辛、葉潤(rùn)澤
攝影負(fù)責(zé) | 彥銘
施工團(tuán)隊(duì) | 姚為紅
燈光設(shè)計(jì) | PUDI
辦公家私 | SIMPLE森樸

Project information
Project name | Breo R&D Office and Future Experience Hall, Shenzhen
Area | 1,000 square meters
Construction phase | June 18, 2021 - August 20, 2021
Client | Breo
Design firm | Onexn Architectural & Spatial Design Office (Shenzhen) Co., Ltd.
Chief designer | Wang Jingjing
Design team | Zhang Yongbin, He Ziying, Guo Yanxin, Ye Runze
Photography | Kelvin
Construction team | Yao Weihong
Lighting design | PUDI
Office furniture | SIMPLE

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