在如家精選，爵士是一種生活方式。
Jazz is a lifestyle at Homeinn Plus.

01 演變

探索如家精選系列的演變

如家于近年重新定義二十一世紀中國商旅的新體驗，從品質(zhì)和設計逐步重新打造旗下酒店品牌包括和頤、如家精選、如家酒店NEO、如家YUNIK系列。logon.design羅昂設計在基于1.5系列核心設計理念及元素的基礎上，3.0系列將續(xù)寫如家如何進一步提升品牌辨識度。該系列設計的升級亦印證酒店業(yè)進化的過程。

Homeinn Group has successfully redefined abrand new travelling experience business in the 21st century of China by gradually renovated its hotel sub-brands especially in terms of qualityand design, including Yitel, Homeinn Plus, Homeinn NEO and Homeinn YUNIK series. Based on the core design concept of Homeinn plus 1.5, 3.0 continues the story that how Homeinn Plus strengthens its brand identity and provides business travelers with more effective use of space. The upgrade of Homeinn series reflects the evolution of the hospitality industry.

羅昂設計需要通過對市場乃至整個酒店行業(yè)的細致分析，權衡保留原有品牌辨識度的同時整體提升品牌價值，在原有設計上再創(chuàng)新設計。不是單純的推到重來，而是繼承原有的設計語匯并以更加當代的方式進行呈現(xiàn)。

Through the market and hotel industry research, logon.design retained the original brand identity by uplifting the overall brand value; upgrade the hotel in terms of material and facility. Rather than simply pushing back, the 3.0 inherits the original design elements and presents it in a more contemporary way.

02 畫像

商旅人士仍為該系列主要目標人群，細分目標人群，如家精選更具針對性。羅昂在設計之初更從使用者行為出發(fā)對設計進行定位，在有限空間里根據(jù)各個場景發(fā)生的可能，規(guī)劃空間使其更具高效的功能性。

Business travelers are still the main targeted clients for this edition. By categorizing targeted clients, the Homeinn Plus 3.0 is open to the niche market. At the beginning of the design, logon.design analyzed users’ behavior and considered the possible scenarios that will happen in the limited space, in order to create the efficient and functional space.

03 氛圍

“爵士樂的重點在于音符間的停頓，
在于你聆聽體內(nèi)聲音時的感受，
在于那些罅隙與裂縫。
因為在那里，
你才能感受到真正的人生，
當你有那勇氣縱身一躍的時候。”

—— 蕾秋·喬伊斯《奇跡唱片行》

“Jazz was about the spaces between notes.
It was about what happened
when you listened to the thing inside you,
the gaps and the cracks.
Because that was where life really happened,
when you were brave enough to freefall.”

—— Rochel Joyce, The Music Shop

04 休止符

在如家精選，以休止符演化而來的設計元素點綴著室內(nèi)細節(jié)及室外立面，讓旅客在快節(jié)奏商旅生活中找到心中樂章的“休止符”，帶來新篇章的靈感。

The interior details and outdoor facades are inspired from the sign of quarter rest. At the Homeinn Plus 3.0, people will find temporary peace in the fast-paced travel life, get inspired for a new chapter.

05 體驗式

酒店氛圍的塑造以爵士元素傳遞品牌特有的藝術氣息，簡練而悅動，商業(yè)的體驗感十足，仿佛在聆聽搖曳的爵士樂，走進一家精致的奢侈品門店。

The Jazz atmosphere conveys the brand's unique artistic sense, concise and cheerful. The interior decorations give guests commercial experiencing, as if listening to jazz music and walking into an eluxury boutique.

06 東方式社交

當下比較流行的商旅酒店會主打社交或者文創(chuàng)的配套設施，但鑒于東方文化內(nèi)斂風格，其實大部分“大客廳”概念的公共區(qū)域難以使商旅客戶久留或者發(fā)生互動。酒店公共區(qū)域雖然面積較大但是使用率卻不高。

Presently, business hotels prefer to facilitate the public space with social or cultural promotion. However, in view of the restrained characteristic of oriental culture, in fact, the "big living room" design is difficult for business traveler to stay long or social.

如家精選3.0在通透的大型空間中通過空間組織以及原創(chuàng)功能家具的方式，創(chuàng)造安定的小型圍合空間，分別設置可供一人獨享、三人討論、六人會議的功能設施，并通過服務島臺及商務配套功能（如打印，掃描，自動販賣機，電話亭等）支持入住旅客的所有商旅訴求。

The Homeinn Plus 3.0 organized different stable enclosed space and equipped with designed furniture. The space is set up with business facilities such as printing, scanning, vending machines, phone booths that canbe exclusively serving one person’s working, three people’s discussion, and six people’s meetings.

如家精選3.0從內(nèi)容變革、流程優(yōu)化及服務提升等方面著手，致力于以舒適簡約的設計，為商旅人士提供一個喧囂都市中的休憩“后花園”。

Through renovation, process and service upgrade, the Homeinn Plus is dedicated to providing business travelers with a restful "backyard garden" feeling for modern fast-paced business travel life.

不難發(fā)現(xiàn)，同檔次酒店的公共區(qū)域在空間塑造上功能較為單一。3.0系列相對以往對商務客群對酒店功能使用訴求更進一步推敲，公共區(qū)域作為客房商務功能的擴展空間也提供滿足其社交情感需求的場景化空間。

It is noticed that the public areas of the same grade hotels may have very limited functions. 3.0 extends the function of guestrooms by facilitating the public area as co-working and business space.