EK x PP｜守典出新，“純普”之道——PURE NFTEA純普茶
PURE NFTEA by EK Design & PP Design Gallery

用反差去勾勒茶文化
A sketch of tea culture through contrasts

茶之于中國(guó)，不只是飲品，更是傳承。
In China, tea is more than a beverage. It is a cultural heritage.

很長(zhǎng)的一段時(shí)間里，茶與年輕人之間都橫著一道時(shí)差。如何讓茶跟上時(shí)代節(jié)奏，喚醒大家對(duì)它的理解跟消費(fèi)興趣，是運(yùn)營(yíng)茶文化繞不過(guò)去的命題。如何獲得年輕人的喜歡？換言之，怎么才能夠吸引他們？
Tea has been out of fashion among young people for quite some time. For businesses in the tea sector, how to breathe new life into tea and attract people's interest to understand and consume it has become a priority. How to win over young people? In other words, how to attract them?

“制造興趣，要先制造沖突與反差?！?br /> "Create conflicts and contrasts to induce interest"

PURE NFTEA 是位于深圳福田區(qū)中洲灣商場(chǎng)的一家茶飲品牌。業(yè)主是一位年輕的企業(yè)家，家族經(jīng)營(yíng)茶葉生意數(shù)十年，擁有規(guī)?；牟鑸@和茶廠?！癙URE”音譯自“普洱”，作為年輕新一代，業(yè)主希望可以將茶文化重新演繹，改變年輕人對(duì)中國(guó)茶質(zhì)樸的固有印象，使其走進(jìn)年輕人的視野，建立年輕化的茶飲流行品牌。
PURE NFTEA is a tea brand situated in C Future City, Futian District, Shenzhen. Owned by a young entrepreneur whose family has been in the tea business for decades, with their own tea plantation and factory, the brand's name "PURE" is a transliteration of "Pu'er". As a young individual, the client hopes to interpret tea culture in a fresh way, challenge young people's perceptions of Chinese tea, introduce tea to the younger generation, and establish a trendy tea beverage brand that appeals to them.

每個(gè)場(chǎng)景，都是一段戲劇化的敘事。
Every scenario is a dramatic narrative.

“我們不要讓年輕人來(lái)懂茶，要讓茶文化本身變得年輕。”EK DESIGN的方式，是以空間結(jié)構(gòu)改造、新舊疊加的方式構(gòu)造戲劇化成分，并以茶的風(fēng)土特點(diǎn)作為媒介進(jìn)行創(chuàng)意解讀，打破傳統(tǒng)的空間體驗(yàn)，制造出更為年輕的茶文化沖突點(diǎn)。
"We aim to let tea culture speak to young people rather than asking them to learn about it." To that end, EK Design creatively reinterpreted the space by renovating the spatial layout and combining new ideas with old structures. By making use of the terroir of tea, the design team also transformed traditional spatial experiences and created a dynamic conflict that appeals to younger generations and engages them in tea culture."

整體空間呈半室內(nèi)半室外布局，室內(nèi)外平面皆呈三角形?？臻g關(guān)系上與商場(chǎng)互為引流，適合創(chuàng)造獨(dú)立風(fēng)格，給設(shè)計(jì)帶來(lái)挑戰(zhàn)的同時(shí)需要我們更多的靈感去實(shí)現(xiàn)：“這意味著更開(kāi)放、更自由、更具創(chuàng)意”。
The space is comprised of both indoor and outdoor areas, both of which have a triangular horizontal plane. In terms of spatial relations, the tea store and the shopping mall where it sits mutually attract traffic. Therefore, the designers faced more challenges in creating an independent style, but also had more freedom to put inspiration into practice, which means "more openness, freedom, and creativity".

我們將“解構(gòu)”的理念融入各處進(jìn)行表達(dá)。梁柱、卡座、吧臺(tái)，充斥著以榫卯為代表的中國(guó)古建筑的“穿插”技藝
The concept of "deconstruction" is infused in all details of the space. Different structures, such as the beams and columns, the booths and the bar, showcase the joinery techniques of traditional Chinese architecture represented by mortise-and-tenon structure (also known as Sunmao structure).

NO.1 / 順勢(shì)
Go with the flow

與其遮遮掩掩，不如順勢(shì)而為
Make use of the existing conditions rather than hiding them.

“項(xiàng)目以什么樣的姿態(tài)出現(xiàn)，設(shè)計(jì)要從哪個(gè)點(diǎn)切入，又能衍生出什么？”我們所做的，是順著項(xiàng)目本身，自然而然地展開(kāi)一切。
"How should we present the space? What perspective should we take? What more can the design generate?" Bearing those questions in mind, EK Design chose to work with the existing conditions and approached the design in a natural manner.

面對(duì)著號(hào)稱建筑“消極空間”的銳角三角形平面，我們要在化解局促感的同時(shí)極大發(fā)揮其空間利用率。
To tackle the challenge of the acute triangle horizontal plane, which is considered a "negative space" in architecture, the design team maximized the use of the space while minimizing the sense of narrowness.

首先依邊就勢(shì)，在現(xiàn)有柱體的基礎(chǔ)上添加平行于三角邊的梁，并在接駁處作為原點(diǎn)形成新的裝飾柱。然后在三角形夾角處打開(kāi)成為通道，化解邊角。
First, the designers utilized the existing conditions by adding beams, which are parallel to the triangle, to the existing columns and creating new decorative columns at the joints. The next step was creating passages out of the angles, thus making use of the corners.

這樣，平面便形成了一個(gè)“不對(duì)稱的平衡構(gòu)架”，用解構(gòu)手法界定了新的空間。
In this way, an asymmetrical yet balanced frame was constructed on the horizontal plane, defining a new space in a deconstructive manner.

一條邊順勢(shì)成為陳列操作臺(tái)，遮擋后廚；一條邊成為門(mén)頭及吧臺(tái)，接駁商場(chǎng)公區(qū)；另一條邊打開(kāi)，接洽室外，迎接自然。
One side of the triangle becomes a display and operation platform to keep the kitchen out of sight. One side becomes the storefront and bar counter to connect with the public area of the shopping mall, and the other side is left open to connect with the outdoor space and embrace nature.

NO.2 / 解構(gòu)
Deconstruction

“中國(guó)樂(lè)高”——榫卯于建筑的柔性連接
Chinese Lego blocks — mortise-and-tenon structures, a flexible joint in architecture

“隼為陽(yáng)、卯為陰。榫卯之變化，謂為中國(guó)建筑之變化?！绷号c柱的接駁處，我們用榫卯咬接作為節(jié)點(diǎn)，搭建富有彈性的立面框架。
"The Sun (tenon) and Mao (mortise) represent the Yang and Yin elements in Chinese philosophy. The changes in mortise-and-tenon structures reflect the evolution of Chinese architecture." The design team used mortise-and-tenon structures as joints between beams and columns to create a flexible frame on the vertical dimension

我們改變了傳統(tǒng)榫卯結(jié)構(gòu)的陣列式形態(tài)，用解構(gòu)的不規(guī)則手法，在整個(gè)平面和立面中尋找一個(gè)“不對(duì)稱的平衡點(diǎn)”，方寸之間呈現(xiàn)的狀態(tài)充滿現(xiàn)代感。
Rather than adopting the traditional array arrangement of mortise-and-tenon structures, the design team opted for an irregular structure in a deconstructive way. This resulted in an asymmetrical balance between the floor and elevation, infusing the space with a sense of modernity.

柱體粗糙的風(fēng)化肌理外表下，包裹著代表未來(lái)與科技的光源內(nèi)核，蘊(yùn)含著古老與未來(lái)的巨大反差。
Beneath the weathered and rough texture of the columns lies the source of lighting, symbolizing the future and technology, and creating a stark contrast between the past and the future.

NO.3 / 圖景
Painting

書(shū)畫(huà)之妙，當(dāng)以神會(huì)，難可以形器求也
The beauty of calligraphy and painting lies in the spiritual connection, which cannot be achieved by merely the superficial form.

茶山浸染，濃霧微雨、蒼勁起伏?！霸陔硽柙诓铓饫锛?xì)細(xì)端詳，你會(huì)看到一個(gè)春和，景明，萬(wàn)物生的人文中國(guó)?！?br /> The tea mountain, enveloped in mist and drizzle, stands tall with its undulating outline. Looking closely at the painting amidst the tea fog, customers will see the beauty of traditional China in spring, with refreshing scenery and abundant vitality.

畫(huà)作靈感源于《清明上河圖》，提取其寫(xiě)實(shí)又浪漫的“反差感”，在古畫(huà)《上林圖》《惠山茶會(huì)圖》《攆茶圖》三者基礎(chǔ)上進(jìn)行筆墨添減，并結(jié)合現(xiàn)代人的觀念及傳統(tǒng)的銅版工藝做出描繪。
The painting is inspired by the "Along the River During the Qingming Festival" scroll, and features a contrasting blend of realistic and romantic elements. It incorporates three ancient paintings, namely, "Shanglin Park", "Huishan Tea Party" and "Tea Extraction", and has been edited to combine both modern ideology and traditional copper plate printing techniques.

畫(huà)作從構(gòu)圖、空間角度傳承了古人的一番浪漫情懷，為空間帶來(lái)萬(wàn)物可親、祥和生長(zhǎng)的力量。
This painting represents the romantic ideals of ancient Chinese culture through its composition and spatial arrangement, creating a sense of affinity and harmony within the space.

NO.4 / 紅壤
Red soil

深藏于易武茶山的風(fēng)土密碼
The terroir code hidden in Yiwu Tea Mountain

易武當(dāng)?shù)赝寥榔贩N赤紅壤，顏色濃郁潤(rùn)澤又似普洱茶湯，是滋養(yǎng)普洱樹(shù)的天然搖籃。我們提取二者天然的色彩作為靈感涂料，讓它們演化成普洱的風(fēng)土文字，演繹中國(guó)茶歷史。
The red soil of Yiwu has a saturated color that resembles Pu'er tea. It is the perfect soil for nourishing Pu'er trees. In the project, the design team extracted the natural colors of both the soil and tea to showcase the unique terroir of Pu'er and the rich history of Chinese tea.

風(fēng)化紅壤土斑駁的紋理充滿歲月古老的粗糙感，從觸感、觀感都完美復(fù)刻了土壤的風(fēng)化斷層面?；鹕胶趲r板與之形成意象色彩沖突，重現(xiàn)著古老的自然演化過(guò)程。
Weathered red soil has a mottled texture that gives off an ancient vibe. The red finishes replicate the weathered fracture surface of the soil visually and tactilely. The black volcanic stone slabs create an interesting contrast with the "red soil", depicting the ancient natural evolution process.

NO.5 / 融合
Fusion

朝陽(yáng)或遲暮，都是城市的AB面
A city embraces its sunsets as well as its sunrises

榫卯模塊圍合的三角場(chǎng)地與室內(nèi)架構(gòu)貫通。這里的造型低矮且靈活，落座的同時(shí)又具墻體的隔斷功能。
The triangular outdoor space, enclosed by mortise-and-tenon modules, is connected to the indoor area. The low, flexible structures provide both seating and partitioning.

“創(chuàng)意茶飲＋社交的功能定位，讓落座方式有多種組合：吧臺(tái)契合梁柱，好像從環(huán)境里“伸出來(lái)”；卡座呈不對(duì)稱結(jié)構(gòu)塊，圍合相洽；圓桌散布各處，將各類(lèi)邊角有效利用。
As the tea store incorporates innovative tea beverages and socializing functions, it's designed with a variety of seating options. The bar seating seamlessly blends with the existing beams and columns, almost as if it's an extension of the environment. The asymmetrical booth structures are arranged in a harmonious manner, and tables are strategically placed in the corners to fully utilize the space.

一盞壺，一葉茗，年輕人三五成坐或老者一人獨(dú)飲，都愜意而自由。眼下春和景明好天氣，一起去PURE NFTEA體驗(yàn)這份開(kāi)爐沏茶的快樂(lè)吧。
PURE NFTEA provides a welcoming and relaxed environment for all guests, whether they're young people socializing with friends or seniors enjoying some quiet time alone. With spring just around the corner, a visit to PURE NFTEA to experience the joy of tea brewing in the beautiful, sunny weather is highly recommended.

項(xiàng)目信息
項(xiàng)目名稱：PURE NFTEA 純普茶
設(shè)計(jì)團(tuán)隊(duì)：于強(qiáng)室內(nèi)建筑師事務(wù)所——異開(kāi)設(shè)計(jì)
軟裝設(shè)計(jì)：泡泡藝?yán)?br /> VI設(shè)計(jì)：宋與伙伴
項(xiàng)目完工：2023年
項(xiàng)目面積：200㎡
項(xiàng)目地點(diǎn)：中國(guó)深圳
項(xiàng)目攝影：覃昭量、張紅巖

Project information
Project Name: PURE NFTEA
Design Team: YuQiang & Partners, EK Design
Soft Fitting Design: PP Design Gallery
Visual Identity Design：SPD STUDIO
Completion time: 2023
Area: 200 square meters
Location: Shenzhen, China
Photographs: Jack Qin, Hongyan Zhang

異開(kāi)設(shè)計(jì)（EK DESIGN）由毛樺女士于2021年創(chuàng)立，是YuQiang & Partners 旗下的先鋒設(shè)計(jì)品牌。EK是一家專注于以時(shí)尚、藝術(shù)視角表達(dá)人與空間情感連接的設(shè)計(jì)機(jī)構(gòu)，擁有一支前瞻、多元化的設(shè)計(jì)團(tuán)隊(duì)，擅長(zhǎng)使用“解構(gòu)主義”的設(shè)計(jì)邏輯和創(chuàng)意化的語(yǔ)言，創(chuàng)造空間的多重可能性。EK善于思考、頓悟生活，樂(lè)于探索“異想天開(kāi)”與“合理存在”間的平衡，尊重空間的氣質(zhì)與個(gè)性，激發(fā)和演繹生活的更多可能性。

泡泡藝?yán)扔芍袊?guó)知名設(shè)計(jì)師于強(qiáng)先生和毛樺女士于2010年創(chuàng)辦，是于強(qiáng)設(shè)計(jì)旗下重要的業(yè)務(wù)支柱之一。作為珠三角地區(qū)第一家以國(guó)際現(xiàn)代設(shè)計(jì)為焦點(diǎn)的設(shè)計(jì)藝?yán)?，泡泡通過(guò)整合全球藝術(shù)品，為客戶提供國(guó)際高端設(shè)計(jì)產(chǎn)品服務(wù)。泡泡藝?yán)让种械膬蓚€(gè)[P],分別代表了[Pǐn wèi品味]跟[Pǐn zhì品質(zhì)]。它不僅是設(shè)計(jì)產(chǎn)品的展示窗口，更是一個(gè)面向國(guó)際的設(shè)計(jì)交流平臺(tái)，藝?yán)榷ㄆ谂e辦高端設(shè)計(jì)交流活動(dòng)，以及最新國(guó)際設(shè)計(jì)名品的不定期展演。