周博 & 蔡雨洋
漿果設(shè)計(jì)研究所聯(lián)合創(chuàng)始人

Zhou Bo & Cai Yuyang
Co-Founder of Jingle Design


成本思維、運(yùn)營(yíng)思維、
社群思維、沉浸式體驗(yàn)，
是現(xiàn)代商業(yè)酒店設(shè)計(jì)的“三維一體”。
在嚴(yán)密的商業(yè)邏輯中，
在生活方式的余裕中，
在藝術(shù)形態(tài)的游吟中，
平凡日常，蘊(yùn)有不凡，
塑造城市一隅的身心休憩之所，
你好，GOODNIGHT。

Thinking about cost, operation and community and immersive experience are the “three-sphere integrated elements” of the modern commercial hotel design. Amid strict business logic, abundant lifestyle, and artistic style, the daily life contains the extraordinary, shaping a rest place for body and mind in a corner of the city. Hello, GOODNIGHT.


我們?cè)谌展舛Ψ邢律?，在月色光輝下靜心。夜晚總是各種情緒最洶涌的時(shí)候，不如花上幾分鐘的時(shí)間，讓一句谷奈（音同GOODNIGHT）治愈你的一切。
—— 谷奈酒店

We live in the sun, and calm the mind in the glow of moon. Night is a time when emotions surge, so take a few minutes and let Gunai heal you.
-- GUNAI HOTEL

谷奈酒店，坐落于沈陽(yáng)青年大街，東臨三好街，熱鬧世事與鼎沸人潮匯聚于此，擁有鬧中取靜的獨(dú)特區(qū)位。在漿果設(shè)計(jì)筆下，商業(yè)邏輯與休憩體驗(yàn)的多維度糅合，使谷奈酒店成為繁華地帶的靜謐棲居場(chǎng)所，記錄著旅人停歇此處的美妙片段。

Located in the Youth Avenue of Shenyang and near the Sanhao Street on the east, GUNAI HOTEL occupies a unique location which allows it to enjoy tranquility and convenience at the same time. In Jingle’s design, commercial logic and hospitality experience are combined perfectly, making GUNAI HOTEL a haven to record wonderful moments of travelers resting here.

“酒店，不僅是商務(wù)、旅途停歇的場(chǎng)地，也成為現(xiàn)代生活方式的濃墨一筆。”秉持“讓商業(yè)空間更鮮活”理念的漿果設(shè)計(jì)，與撫愈現(xiàn)代人夢(mèng)鄉(xiāng)的谷奈酒店一拍即合，在商業(yè)先行的基礎(chǔ)上，雙方就成本造價(jià)、藝術(shù)審美、社群氛圍、場(chǎng)景互動(dòng)等維度達(dá)成平衡，讓年輕態(tài)的消費(fèi)者與消費(fèi)文化在空間中碰撞、共鳴，讓旅人沉浸于美學(xué)與體驗(yàn)并呈的感官互動(dòng)之中。

Hotel is not only a venue for commercial and travel stopover, but also an important part in modern lifestyle. Jingle Design, guided by the philosophy of “make commercial space more alive”, is commissioned by the GUNAI HOTEL, whose aim is to heal the travelers. Based on commercial logic, the two sides agreed on the cost, artistic aesthetics, community atmosphere and interactive experience, allowing young consumers and consumer culture to collide and resonate in the space, and making travelers immerse themselves in the sensory interaction between aesthetics and experience.

漿果設(shè)計(jì)在本案中的角色，是以空間體驗(yàn)的導(dǎo)演身份統(tǒng)籌全局大框架，以生活方式的意見(jiàn)領(lǐng)袖視角，雕琢日常場(chǎng)景的小細(xì)節(jié)，“我們希望打造的谷奈酒店，更像是一個(gè)多元的能量聚場(chǎng)，休憩功能是基礎(chǔ)，休憩之外的交集是有趣的源點(diǎn) —— 如若從固有的經(jīng)驗(yàn)中駛離，會(huì)發(fā)現(xiàn)這個(gè)世界超乎所想，驚喜常在?！痹O(shè)計(jì)師如是闡釋道。

Jingle Design acts as the director of space experience, undertaking the overall plan and detail design from the perspective of a lifestyle leader. “We hope to create a haven for body and mind, where guests can get away from convention and experience that they have never imagined.” explained the designer.

燈光下的一切，在入口處被導(dǎo)演著，靜謐與獨(dú)特的氣質(zhì)呼之欲出，吸引著人們探索的目光。推開(kāi)大門，喧囂繁雜皆消隱，人們踏入一個(gè)神秘空間，像是打開(kāi)一個(gè)收藏美好記憶的匣子。

Quiet and distinctive, the entrance dominated by soft light attracts people to explore for more. Opening the gate, you will leave the hustle and bustle behind and step into a mysterious space, which feels like opening a box of beautiful memories.

一如小王子在B612星球種下獨(dú)屬于他的那只玫瑰花，空間中的木質(zhì)星球，是獨(dú)屬于谷奈酒店的浪漫裝置，其歷經(jīng)打磨的時(shí)間、文化、藝術(shù)、質(zhì)地，成為個(gè)人旅程的獨(dú)特記憶 —— 佇立守候，浪漫送達(dá)。在夜色交織的空間世界中行走，場(chǎng)景的內(nèi)斂質(zhì)感超越了設(shè)計(jì)“規(guī)則”，定義層層秩序，感知敘事的魅力。

Just like the rose planted by the little prince on B-612, the wooden planet in the space is a romantic installation only belonging to GUNAI HOTEL. Its texture as well as the artistic and cultural atmosphere it shapes will become a unique memory for travelers. Walking in the interwoven world of night, the introspective sense of space transcends the "rules" of design and the charm of narrative is perceived.

在結(jié)構(gòu)的穿插中，漿果設(shè)計(jì)賦予DREAM BAR大堂吧與谷奈生活館空間社交、休憩、茶飲的多元功能。錯(cuò)落倒影中，大體積玻璃與功能構(gòu)筑物以豐富的交糅關(guān)系，為內(nèi)部創(chuàng)造全新的公共空間，同時(shí)在自然光的環(huán)繞中，烘托出通透明亮的互動(dòng)場(chǎng)景。

In the interlacing of structure, Jingle Design has empowered the lobby of DREAM BAR and the living hall of GUNAI multiple functions of social contact, rest and tea drinking. Under the shadow, the large glass and functional structure create a new interior public space with combined effects, while exhibiting a transparent and bright interactive scene surrounded by natural lights.

酒店真正的接待大堂位于L層，延續(xù)電梯前廳的材質(zhì)，水磨石與水泥構(gòu)成的接待臺(tái)背立于落地窗前，拼花地面在光影與肌理的營(yíng)造中，成為空間獨(dú)特質(zhì)感的來(lái)源。

The hotel's real reception lobby is located on the L floor, continuing the material of the elevator vestibule. The reception desk made of terrazzo and concrete stands back in front of the floor-to-ceiling windows, while the parquet floor becomes the source of the unique texture of the space in light and shadow.

商業(yè)空間的價(jià)值變現(xiàn)，與回報(bào)周期的長(zhǎng)短息息相關(guān)，漿果設(shè)計(jì)一向深諳商業(yè)續(xù)航力的營(yíng)造，為客戶獲取更多價(jià)值和經(jīng)濟(jì)效益?！叭绾卧谑袌?chǎng)邏輯下抵達(dá)商業(yè)目標(biāo)，成本與造價(jià)的控制是關(guān)鍵的一環(huán)，商業(yè)酒店的設(shè)計(jì)尤其關(guān)注成本與回報(bào)。我們?cè)诒景钢羞x用統(tǒng)一材質(zhì)、不同顏色的水磨石，打造酒店各個(gè)空間墻面與地面，不止于美的層面，將設(shè)計(jì)的附加值最大化?！痹O(shè)計(jì)師談及本案的關(guān)鍵時(shí)道。

The realization of the value of a commercial space is closely related to the payback period. Jingle Design knows well how to boost endurance of commerce and help clients get greater economic returns. “To accomplish business goals based on the logic of market, cost control is a key link. The design of business hotels pays special attention to the cost and return. Thus, for GUNAI HOTEL, we choose terrazzo of different colors and apply it to the walls and floors, trying to create an elegant and harmonious space, and more importantly, maximize the value of design.” said the designer.

生活方式的意趣與循環(huán)往復(fù)的時(shí)間聯(lián)結(jié)在一起，此時(shí)與彼時(shí)皆有不同。日出又日落，圓月與繁星當(dāng)空，不同于大眾的浪漫，篝火點(diǎn)染的瞬間，定格一份閑適愜意。室內(nèi)室外源于一體的燈光渲染，以看似簡(jiǎn)單的陣列重復(fù)結(jié)構(gòu)，展示出空間的無(wú)限可能。

The interest of lifestyle and the cycle of time are linked together. With sunrise and sunset, the full moon and stars in the sky, the moment of the bonfire, which is different from the romance of the public, frames leisure and romance. The indoor and outdoor integrated lights rendering in the seemingly simple repetitive structure, demonstrates the infinite possibilities of space.

接待大堂旁，金屬線條的鏤空構(gòu)建，圍合出全日制餐廳的存在。在成本思維下，漿果設(shè)計(jì)以純粹的材料與線條構(gòu)成空間場(chǎng)景的當(dāng)代實(shí)驗(yàn)，橫豎交錯(cuò)間分隔空間，裝飾路線。橘與綠的對(duì)比，暖色吊頂與燈光的結(jié)合，與陽(yáng)光下的弧形拱墻連線呈畫，一如雷阿諾的《游艇上的午餐》般意境明朗，注入一絲藝術(shù)的隱喻之美。

Next to the reception lobby, the hollow construction of metal lines encloses a full-time restaurant. The contrast of orange and green, the combination of warm ceiling and lighting, and the curved arch wall under the sunlight are all connected in a painting, just like Auguste Renoir’s Le déjeuner des canotiers(Luncheon of the Boating Party), injecting a touch of artistic metaphorical beauty.

如今酒店的定位與類別已不似往昔，衍生出標(biāo)準(zhǔn)化的規(guī)范與差異化的個(gè)性，生活方式、現(xiàn)代商務(wù)、社群歸屬的概念亦深入酒店?duì)I造之中。轉(zhuǎn)入長(zhǎng)長(zhǎng)的過(guò)廊，明暗交織的光影視覺(jué)，勾勒出空間結(jié)構(gòu)的經(jīng)典輪廓，好似萬(wàn)家燈火與星辰閃閃競(jìng)耀。棱角是個(gè)性，木藝材質(zhì)是共性，地毯紋飾是時(shí)尚美學(xué)，而恰到好處的隱形燈帶將有溫度的氛圍感升華到極致，鋪敘永不過(guò)時(shí)的優(yōu)雅氣息。

Today, the positioning and variety of hotels differ from the past, deriving the standardized norms and differentiated personalities, with the concepts of lifestyle, modern commerce and community ownership involved in hotel creation. Turning into the long corridor, the light and shadow vision illustrates the classic outline of space structure, like a raft of sparkling stars. Thanks to the distinctive angles, wooden material, fashionable carpet texture, and the proper invisible lights that sublimates the warmth, a timeless elegant vibe is conveyed.

精巧的細(xì)節(jié)從客房的入口，一直延續(xù)至空間的內(nèi)部，隱形燈飾牽引著人的視線游走與停頓，最終落點(diǎn)于可視化的關(guān)鍵信息之上 —— 溫馨暖光映襯著房間號(hào)及門把手，無(wú)聲之中完成場(chǎng)景的連續(xù)性。同時(shí)，不同戶型的客房，從硬裝選材到軟裝陳設(shè)，均呈現(xiàn)出結(jié)構(gòu)模塊化、家具人性化的特質(zhì)，最終以多方面的合力來(lái)助推商業(yè)目標(biāo)的達(dá)成。

The delicate details extend from the entrance of guest rooms to the interior of the space. The invisible lights will grasp people’s attention to the room number and door handle under warm lights. At the same time, the different type of guest rooms all present the characteristics of modular structure and human-friendly furniture from hard decoration to soft furnishing, ultimately promoting the realization of commercial targets with concert efforts from many aspects.

“形式服務(wù)于功能，功能服務(wù)于體驗(yàn)?！睗{果設(shè)計(jì)對(duì)商業(yè)的思索深度，在空間中透過(guò)功能場(chǎng)景的連貫性而得以凸顯，質(zhì)樸材質(zhì)、素色陳設(shè)是視覺(jué)感知的表面層次，純粹簡(jiǎn)約的氛圍是沉浸式體驗(yàn)的結(jié)果 —— 別無(wú)二致的素雅亦有打動(dòng)人心的力量。在空間暖調(diào)與深色的碰撞中，偏安城市一隅的愜意體驗(yàn)不彰自顯，表達(dá)著酒店獨(dú)具的溫馨親和力。

“Form serves function while function serves experience.” Jingle Design’ deep thinking on business is demonstrated in the coherent functional scenes of the space. The simple material and plain furnishing affects visual perception, and the pure atmosphere results from immersive experience- The unique simplicity and elegance also can touch people’s mind. Amid the collision of warm tones and dark color, an unique warm affinity of the hotel is expressed, with the cosy experience in the corner of the city.

于是，毫不費(fèi)力地，現(xiàn)代酒店也成為生活方式的衍生品，空間場(chǎng)景的每一方寸，都區(qū)別于家的個(gè)人特質(zhì)化，而是推衍著“生活在別處”的無(wú)盡想象。著筆于濃郁的墨黑、純粹的簡(jiǎn)白、詩(shī)意的暗綠、富有層次的雅灰，設(shè)計(jì)師賦予空間以比例均衡的經(jīng)典配色，注入現(xiàn)代鋒尚的氣息，召喚著讓人耳目一新的城市新潮生活圖景。

Therefore, without difficulty, as the modern hotels have also become the derivative of lifestyle, every inch of the space is distinct from homes, giving people an infinite imagination of “l(fā)iving in somewhere else ”. By using ink black, pure white, poetic dark green and layered elegant gray, the designer has given the space a classic color scheme with balanced proportions, injecting a modern and fashionable vibe and painting a new and fresh urban life picture for people.

“現(xiàn)代商業(yè)的起點(diǎn)，是吸引人們的注意力，而后形成體驗(yàn)轉(zhuǎn)化，我們的商業(yè)酒店設(shè)計(jì)也是如此，將當(dāng)代生活方式的趣味長(zhǎng)時(shí)間留存于場(chǎng)景中?！睗{果設(shè)計(jì)試圖在酒店中為健身客群打造社群交流空間，以全落地窗的通透感、簡(jiǎn)約陳設(shè)的健身器材，營(yíng)造多元趣味，升級(jí)入住體驗(yàn)。而自助洗衣房這一公共配套，則以考究的設(shè)計(jì)與配色，構(gòu)建全面的設(shè)施及人性化的體驗(yàn)服務(wù)。

The staring point of modern businesses is to attract people’s attention and then transform into experience, so do our deign for commercial hotel, which retains the interest of modern lifestyle in the scenes for a long time. Jingle Design aims to create a community communication space for fitness clientele in the hotel, with transparent floor-to-ceiling windows and simple fitness equipment used to develop diverse interest and upgrade living experience. The public self-service laundry with delicate design and color scheme, provides an all-around facility and humanized experience service.

“商業(yè)酒店是服務(wù)型空間，我們的設(shè)計(jì)是服務(wù)型設(shè)計(jì)，服務(wù)型的核心在于提供體驗(yàn)、創(chuàng)造價(jià)值?！眹?yán)格的成本控制、嚴(yán)謹(jǐn)?shù)幕貓?bào)邏輯、獨(dú)有的沉浸體驗(yàn)，在漿果設(shè)計(jì)執(zhí)筆的谷奈酒店中清晰可見(jiàn)。身為空間導(dǎo)演，漿果設(shè)計(jì)推拉搖移著鏡頭，將商業(yè)邏輯、實(shí)用功能、浪漫意趣與社群形態(tài)一一展呈人前，在設(shè)計(jì)中驅(qū)動(dòng)著品牌價(jià)值與體驗(yàn)文化的更新迭代，為客戶提升場(chǎng)景附加值。舒緩而自在的節(jié)奏，隨著詩(shī)意的吟頌而刻入人心，構(gòu)筑起都市一隅的身心休憩新體驗(yàn)。

"Business hotels are service-oriented spaces, and our design is also service-oriented, the core of which is to provide experiences and create values.” In Jingle’s design for GUNAI HOTEL, we can see the strict cost control, the rigorous return logic and the unique immersive experience. As a director of space experience, Jingle Design presents the commercial logic, utility functions, delightful romance and community lifestyle in front of us, and drives the upgrade of the brand value and the cultural experience, while promoting the added value of scenarios for customers. Being a haven of peace and serenity, GUNAI HOTEL’s soothing rhythm and cosy atmosphere provide a refreshing experience for body and mind in the city.



項(xiàng)目 ｜谷奈酒店
NAME｜ GUNAI HOTEL
地址 ｜中國(guó)·沈陽(yáng)
LOCATION｜Shenyang, China
面積 ｜4710 ㎡
AREA ｜4,710 sq.m
時(shí)間｜2019年9月
DATE｜September 2019
設(shè)計(jì)｜ 漿果設(shè)計(jì)研究所
FIRM ｜ Jingle Design
主創(chuàng) ｜周博、蔡雨洋
DESIGNER ｜Zhou Bo, Cai Yuyang
團(tuán)隊(duì) ｜曹娜、張世勇、羅允彤
TEAM｜Cao Na, Zhang Shiyong, Luo Yuntong
攝影 圖派視覺(jué)
PHOTOGRAHPY ｜TOPIA VISION
材料 ｜水磨石、藝術(shù)涂料、乳膠漆、金屬管、玻璃、金屬噴漆等
MATERIALS ｜Terrazzo, art paint, latex paint, metal pipes, glass, metal spray paint, etc.

漿果 Jingle Design
寓意澎湃鮮活的果實(shí)。
Jingle Signifies
A Surging and Vibrant Fruit.


漿果設(shè)計(jì)研究所由周博和蔡雨洋兩位先鋒設(shè)計(jì)師創(chuàng)立于2016年，于上海、沈陽(yáng)分別設(shè)有公司，團(tuán)隊(duì)致力于“用商業(yè)邏輯成就空間美學(xué)價(jià)值；為美好體驗(yàn)持續(xù)創(chuàng)造無(wú)限驚喜”。提供從商業(yè)定位與規(guī)劃、空間設(shè)計(jì)、軟裝陳設(shè)、裝置藝術(shù)的全局觀專業(yè)服務(wù)，為商業(yè)品牌打造持久續(xù)航力。

Jingle Design Institute was founded in 2016 by two pioneering designers, Zhou Bo and Cai Yuyang, with offices in Shanghai and Shenyang respectively. The team is committed to " achieving spatial aesthetics with business logic; creating amazing experiences continuously". Jingle Design provides holistic professional services, from business positioning and planning, space design to soft furnishings and installation art, which help to create sustainable value for commercial brands.

秉持“讓商業(yè)空間更鮮活”的品牌理念，漿果設(shè)計(jì)持續(xù)探索商業(yè)空間與交互體驗(yàn)中的無(wú)限可能。作為空間體驗(yàn)的導(dǎo)演與生活方式的意見(jiàn)領(lǐng)袖，漿果團(tuán)隊(duì)不斷推翻昨天的自己，呈現(xiàn)更具前沿思考的設(shè)計(jì)。作品涵蓋精品酒店、度假溫泉、餐飲零售空間、美業(yè)會(huì)所與展廳設(shè)計(jì)等多元商業(yè)領(lǐng)域，讓空間體驗(yàn)者沉浸于美學(xué)與體驗(yàn)并呈的感官互動(dòng)之中。

With the brand concept of "making commercial spaces vibrant", Jingle Design constantly explores the possibilities in commercial spaces and interactive experiences. As directors of spatial experiences and lifestyle opinion leaders, the Jingle team overturns the past to present more cutting-edge design. Their work covers diverse commercial spaces, including boutique hotels, resort spas, food and beverage retail spaces, beauty clubs and showroom designs, which allow the space to be both aesthetically and experientially satisfying.