豫章故郡，洪都新府，城市文脈留存于滾滾朝前的時(shí)代車轍之中。落址于南昌的中?！ゅ居钐煜耈-Lake，緊鄰規(guī)劃中的城市陽臺(tái)，對(duì)接以青山湖、贛江為串聯(lián)的城市綜合綠色走廊，以生活社區(qū)的美好提案，激活人與周邊環(huán)境的場(chǎng)地關(guān)系，繁華之中敬呈都市湖居封面，締造高品質(zhì)的城市住區(qū)。



The Nanchang city’s cultural heritage remains in the ruts of the rolling era. LA CITE·U Lake, which is located in Nanchang, is adjacent to the planning urban balcony and connected to the integrated urban green corridor with Qingshan Lake and Ganjiang River. In the pursuit of a beautiful living community, it aims to invigorate the site relationship between humanity and surroundings, presenting the symbol of a high-quality urban lake residence in the midst of prosperity.



秉持“設(shè)計(jì)在美學(xué)之外”的哲學(xué)，柘壹設(shè)計(jì)Z ONE?深諳地產(chǎn)產(chǎn)品的頂層邏輯與展示空間的長(zhǎng)效構(gòu)建，本次擔(dān)綱南昌中?！ゅ居钐煜耈-Lake售樓處的室內(nèi)設(shè)計(jì)。源起于甲乙方思維和以用戶為中心的產(chǎn)品視角，設(shè)計(jì)師王承超引領(lǐng)團(tuán)隊(duì)，深度展開對(duì)未來社區(qū)的無限探索：



Guided by the philosophy of “Design beyond aesthetics”, Z ONE? knows well the top logic of real estate products and the long-acting construction of display space, undertaking the interior design of LA CITE·U Lake Sales Center in Nanchang. With the party A and party B thinking and user-oriented product perspective, the designer Chengchao Wang has led the team to deeply explore the future community.

為美好生活提案，為此時(shí)此刻創(chuàng)造，為未來生活賦能，柘壹設(shè)計(jì)Z ONE?啟動(dòng)“城市浪人計(jì)劃”，對(duì)產(chǎn)品背后真實(shí)的生活需求追問到底，旨在營造一個(gè)涵容藝術(shù)、設(shè)計(jì)、文化、自媒體等多元業(yè)態(tài)的真實(shí)共同體，讓人文、創(chuàng)新和科技等各個(gè)界面相互交織，發(fā)掘人與場(chǎng)地的豐富可能。



In order to pursue and create a better life at this moment and empower the future life, Z ONE? has launched the “urban ronin project” to meet the real living demands behind products. It’s aimed at creating a true community with multiple business forms including art, design, culture and self-media, making humanities, innovation and science and technology interweave with each other, to tape the rich possibilities of humanity and sites.

在美學(xué)之外，思維沒有定式。當(dāng)“去售樓處化”已成大勢(shì)所趨，作為體驗(yàn)館的售樓處，不再只是完成未來社區(qū)的雛形，而是營造真實(shí)而日常的社區(qū)，將生活半徑內(nèi)的公共功能移入其中，恰似一個(gè)城市里的聚落，向內(nèi)生長(zhǎng)，連接生命，留存人潮互動(dòng)的黏性。



There is no fixed thinking beyond aesthetics. As de-sales center has gained popularity, the sales center as an experience hall is no longer just a prototype of the future community, but a real and daily community that includes public services. It resembles an urban cluster that grows inwards, connects lives and keeps the sticky quality of interpersonal interaction.

在柘壹設(shè)計(jì)筆下，“城市浪人計(jì)劃”既是一個(gè)產(chǎn)品策略，亦是一種空間形態(tài)，展呈出人與社區(qū)場(chǎng)地關(guān)系的深深共融?？梢苿?dòng)的推車陳列架，啟幕文化名片，喻示著在時(shí)間洪流中堅(jiān)守本真、在潮流更新中多元流動(dòng)的生活哲思。



According to Z ONE?, the “urban ronin project” is not only a product strategy, but also a space form to showcase the deep integration of the site relationship between humanity and community. The movable trolley display is a cultural name card that symbolize the philosophy of staying true to the original mission in the flow of times and of keeping diversity in the development of trends.

“思想的交織、文化的共鳴、藝術(shù)的熏陶、LED科技的啟示、精神的同頻、情感的歸屬......在‘城市浪人計(jì)劃’中，功能與美學(xué)結(jié)成了同一陣線，對(duì)應(yīng)的是時(shí)光的軌跡、城市的記憶?！睂懸饫寺幕◣Z島臺(tái)，是花店與水吧的結(jié)合體，一面繁花朝著門戶，一面靜謐吧臺(tái)掩于花后，勾起人們對(duì)生活方式的豐沛想象 —— 晝咖夜酒，愜意微醺，共享自在。



“Here witnesses the interweaving of thinking, cultural resonance, artistic inculcation, enlightenment of LED technology, echo of spirit and emotional belongings. In the “urban ronin project”, function and aesthetics are united to correspond to the trace of times and memory of the city.” The romantic flower island is a combination of flower store and water bar, with flowers facing the portal on the one side and a serene water bar hidden behind flowers on the other side, evoking people’s rich imagination of lifestyle- drinking coffee during the day and alcohol at night, intoxicated and leisurely.

當(dāng)人們享有時(shí)間，那么相應(yīng)的，他們將需要一個(gè)空間載體來儲(chǔ)存時(shí)光記憶，無論是物理空間還是精神空間，都是一種介質(zhì)，聯(lián)結(jié)著人與人之間的凝聚力。沿著游覽動(dòng)線的變化，設(shè)計(jì)師對(duì)未來社區(qū)復(fù)合態(tài)模塊的打磨，以材質(zhì)語素來牽引空間敘事節(jié)奏，溫潤如木藝，雅致如金屬，共同烘托著時(shí)空界面的一致性，以及某種專屬于極簡(jiǎn)的高級(jí)趣味。



When people enjoy time, then correspondingly, they will need a space carrier to store their time memories, whether it is physical space or spiritual space, both of which are a kind of medium to link the cohesion between people. Along the changeable motion lines, the designer polishes the complex modules of future community with warm wooden craft and elegant metal, to jointly create a consistent space and a high-level interest that exclusively belongs to minimalism.

深究于社群關(guān)系的互動(dòng)場(chǎng)景，柘壹設(shè)計(jì)聚焦于人、人的興趣、人的關(guān)系場(chǎng)，于是場(chǎng)景的生活化氣息愈加濃郁，而商業(yè)轉(zhuǎn)化就根植于生活的點(diǎn)點(diǎn)滴滴里。多元而開放，交織并獨(dú)立，此刻與未來，看似矛盾的兩極共存于空間之中，生活意趣歷久彌新。



With a focus on people, their interests, and their relationship, the interactive scene of community relations exude growing vitality, while the business transformation is rooted in the life bits. The space embraces diversity and openness, interplay and independence, the moment and the future, with life interest remaining fresh and everlasting.

半徑之內(nèi)是熟悉的生活，半徑之外是廣闊的未來，社區(qū)正如一個(gè)圓，劃定邊界，卻并不拘于邊界，而是在內(nèi)外互動(dòng)中反復(fù)疊加個(gè)性與共性，不斷激活新的交集。光影游走其中，定格朝夕守望的瞬間，而人們停駐其間，上上自習(xí)、寫寫作業(yè)、組織手工課、開個(gè)閱讀會(huì)、見見老朋友......動(dòng)靜之間，每一席座椅，都不是美的擺設(shè)，都有無限的可能性，投入于日復(fù)一日的社區(qū)共享活動(dòng)中。



With the familiar life and the broad future, the community is just like a circle, which defines the boundary but does not confine to it, constantly activating new intersections. Here, the moment are framed when people study by themselves, do homework, organize a handicraft class, read books, and meet with old friends. Each seat, not a beautiful decoration, has been put into use for shared activities of the community day after day.

熱熱鬧鬧、和樂融融，是社區(qū)的底色，亦是社區(qū)的意義所在 —— 鏈接每家每戶，構(gòu)建多元聚場(chǎng)，賦新未來生活。未設(shè)隔斷的公共區(qū)，既是一個(gè)個(gè)獨(dú)立的生活方式觸點(diǎn)，亦是連成一片的美好集合體，公共區(qū)之外則是一隅相對(duì)安靜、私密的洽談區(qū)。在這里，場(chǎng)景的審美品位被拔高，社區(qū)會(huì)客廳的屬性更加明顯，一個(gè)個(gè)細(xì)節(jié)將品質(zhì)感與藝術(shù)性娓娓道來，流露出源源不斷的空間吸引力。



The vitality, happiness and harmony are the foundation of the community, as well as the meaning we pursue- connecting each household to create a diverse gathering place and empower future life. The unpartitioned public area is both an independent lifestyle touch point and a beautiful collection of connected areas, outside which there is a relatively quiet and private negotiation area. Here, the aesthetic taste of the scene is elevated and the attributes of the community living room are more obvious, with each detail showing the sense of quality and artistry, and revealing the constant attraction of the space.

伴隨著高速的城市化進(jìn)程，生活在鱗次櫛比的高樓大廈之中，人與人的關(guān)系聯(lián)結(jié)似乎愈發(fā)微弱，這與近年來的人類學(xué)熱門議題“消失的附近”幾乎互文，共同追問著社區(qū)的未來走向。



With the rapid urbanization, the relations between people living in skyscrapers seem to be increasingly weaker, echoing with the anthropological hot topic “the vanishing neighborhood ”in recent years, both of which ask the future direction of the community.



追根溯源，柘壹設(shè)計(jì)對(duì)于社區(qū)產(chǎn)品的多維認(rèn)知早已駕輕就熟，“不同于以往，售樓處不再是純粹的營銷場(chǎng)所，更是產(chǎn)品價(jià)值觀與未來社區(qū)生活方式的理想昭示，以復(fù)刻真實(shí)生活的情景化方式。”南昌中?！ゅ居钐煜耈-Lake一案的未來社區(qū)規(guī)劃與設(shè)計(jì)，是柘壹設(shè)計(jì)驗(yàn)證“美學(xué)之外”理念的又一力作。在這里，回歸于此時(shí)此地，回歸于理想化的生活，回歸于日?；膱?chǎng)景，回歸于鄰里守望相助的溫情，眺望于未來的美好期冀，重塑社區(qū)精神。



Tracing the source, Z ONE? has long been familiar with the multi-dimensional cognition of community products, "Unlike the past, the sales office is no longer a pure marketing place, but an ideal indication of product values and future community lifestyle, in a way that replicates the real life scenario." The future community planning and design of Nanchang LA CITE·U-Lake case is another masterpiece of Z ONE? to verify the concept of "Beyond Aesthetics". Here, we return to the idealized life, to the daily scenes, to the warmth of neighbors who help each other, and to the bright expectations of the future, in an effort to reshape the community spirit.

項(xiàng)目信息

PROJECT INFO.



項(xiàng)目名稱 | 南昌中?！ゅ居钐煜率蹣翘?br />
Project Name: Nanchang China Overseas·LA CITE U-Lake Sales Center

項(xiàng)目位置 | 中國 南昌

Location: Nanchang, China

業(yè)主信息 | 中海地產(chǎn)南昌分公司

Owner: China Overseas Real Estate Nanchang Branch

設(shè)計(jì)面積 | 200m2

Area: 200m2

室內(nèi)設(shè)計(jì) | 柘壹設(shè)計(jì)Z ONE?

Interior Design: Z ONE?

設(shè)計(jì)時(shí)間 | 2022.06

Date of Design: Jun, 2022

完成時(shí)間 | 2022.09

Date of Completion: Sep, 2022

項(xiàng)目攝影 | 陳建忠

Photography: Chen Jianzhong

特別鳴謝 | 羅濤、曹新紅、凌晨、簡(jiǎn)偉杰、王可玥

Special Thanks to : Luo Tao, Cao Xinhong, Ling Chen, Jian Weijie, Wang Keyue