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品牌認(rèn)知|隱藏在都市心臟的詩意
Brand Recognition | Poetry Hidden in the Heart of the City

位于深圳市福田區(qū)大中華希爾頓酒店二樓的GENTLE L，字母L取創(chuàng)始人Léon LI的首字母，而GENTLE則意味著法式優(yōu)雅與儀式感：在追求快速迭代，效率至上的現(xiàn)代社會(huì)，尋一方私密自在之處，悠然落座，帶著法式優(yōu)雅與儀式感，享用高級(jí)法餐的雅致之味，并心懷不時(shí)不食的食訓(xùn)，舌尖流淌出一首對(duì)法式風(fēng)味的贊頌，心則蕩漾在小眾佳釀里，擺渡至未曾抵達(dá)的感官深處。
Situated on the second floor of Hilton in Futian District, Shenzhen, China, GENTLE L BY ALAN YU is a French restaurant, co-founded by Léon LI and Alan YU. The letter “L” in the brand name represents the initials of Léon LI, while “GENTLE” indicates a sense of ritual and French elegance, besides, Alan YU was previously the Executive Chef of a three-Michelin-starred restaurant. The restaurant hopes to provide a private and cozy environment for people to enjoy fine French cuisine, regardless of the hustle and bustle of the outside world.

上帝要求一切事物盡可能都是善的而沒有一件是不完美的，他接受了一切可見之物，這些事物不是靜止的，而是處于無規(guī)則無序的運(yùn)動(dòng)中，并且將他們從無序變?yōu)橛行颍驗(yàn)樗麄冋J(rèn)為秩序無論如何都比無秩序要好。

法餐廳一般都是以傳統(tǒng)的空間形式來定義，這一次，艾克建筑團(tuán)隊(duì)做了一次實(shí)驗(yàn)性的嘗試，顛覆了傳統(tǒng)的法餐廳的空間形式，可內(nèi)里依然營(yíng)造一種法式的優(yōu)雅與浪漫。如何融入法式環(huán)境的行為心里，而不是從表象去固化。所有的幾何形體、自然的材料肌理、幽暗燈光、音樂等形式都是為了烘托這樣一個(gè)有調(diào)性情感訴求，感受空間的過程就像在感受一場(chǎng)美妙的音樂會(huì)，神秘，美麗動(dòng)人。一種體驗(yàn)，一種觸摸得到的情緒。

Most French restaurants usually have a traditional spatial pattern. However, as approaching the project, the design firm AD ARCHITECTURE made an innovative attempt, which broke with the conventional layout while also bringing in French-style elegance and romance. The design focuses on creating immersive French-style dining experiences. From geometric shapes to natural material textures, dim light and music, all those elements are aimed at producing unique emotion-evoking spatial experiences and allowing people to feel the space as if they are enjoying a concert, which is mysterious and fabulous.

激進(jìn)性、前瞻性、顛覆性
Radical, Forward-looking and Subversive

進(jìn)入餐廳的領(lǐng)域，首先我們看到的是一片紅色的形象墻，象征著自然與健康的粗糙泥土質(zhì)感，襯托著精致的金屬LOGO，讓人產(chǎn)生驚喜與想象。從這里開始我們已經(jīng)在闡述著這不是傳統(tǒng)的法餐，餐廳的主角上場(chǎng)時(shí)，正統(tǒng)與革新的菜品會(huì)讓你帶來一種新的理解。
When people enter the restaurant, a large red logo backdrop wall firstly comes into view, the coarse texture of which symbolizes nature and health. Complemented with the delicate metal logo, the wall brings surprises and stimulates imagination. It conveys that this is not a conventional French restaurant and the authentic and innovative food served here will give diners a new understanding of French cuisine.

空間用傾斜的幾何弧形自由組合，自由的平面與折斷式的弧形構(gòu)成了流動(dòng)的空間情境，懸空的造型，傾斜的構(gòu)筑，空間制造一種不穩(wěn)定性以及輕盈飄逸，這是一個(gè)有趣的行為。
空間處于一種半封閉的狀態(tài)，強(qiáng)調(diào)空間私密性的同時(shí)，讓人在空間中游走時(shí)產(chǎn)生不同的場(chǎng)景與情緒，幽暗的光環(huán)境強(qiáng)調(diào)了人在空間的事件才是設(shè)計(jì)核心。一種新的享樂主義。
Slanting curved structures are freely combined in the space. The fluent planes and broken curved shapes create fluid spatial scenes. Floating structures and oblique forms generate a playful sense of lightness and instability. The overall space is semi-enclosed, which not only ensures privacy but also enables people to enjoy varying scenes and have different feelings when walking in it. The dim light environment implies that what happens to people in the space is the core of design. It‘s about new hedonism.

空間的中心一根大柱子，采用手工打造的褶皺鋁，軟化了柱子的體量，讓柱子顯得輕盈柔美，成為空間中一個(gè)視覺中心。
At the middle of the space erects a huge steel column made of hand-made wrinkled aluminum featuring wrinkles, which soften the column visually and make it appear more flexible and elegant, hence becoming a visual highlight in the space.

不銹鋼的弧形屏風(fēng)，有效的將更具私密性的包房分割出來，同時(shí)視覺的可視性更好的提供了服務(wù)的時(shí)效性，可以在不影響客人的情況下安排用餐的速度，制造細(xì)膩的服務(wù)體系。
Curved stainless steel screens are used to effectively separate private rooms. Such arrangement ensures the timeliness of services since it provides better field of vision, without interrupting diners. The design enables the realization of an attentive service system.

水吧區(qū)設(shè)置在餐廳的角落，是服務(wù)于餐廳全部桌席的功能，選擇了讓每個(gè)區(qū)域最近的位置，滿足功能性的強(qiáng)調(diào)一種浪漫調(diào)皮的空間情緒，與很多酒吧的張揚(yáng)與熱情不一樣的是，這是一種幽靜于美好。
Set at the corner of the restaurant, the bar area is accessible to all dining tables. Not far away from every dining area, it satisfies necessary functional demands while also adding a romantic yet playful character to the space. Different from common noisy pubs, the bar area is tranquil but is charming as well.

宴會(huì)廳場(chǎng)景強(qiáng)調(diào)空間的優(yōu)雅簡(jiǎn)潔，以及用餐過程的儀式感，現(xiàn)場(chǎng)的操作臺(tái)讓客人感受到法餐制作過程的美學(xué)與溫度。
The design of the banquet hall emphasizes the elegance and simplicity of spatial scenes, as well as the sense of ritual during dining. A counter is placed there, enabling the guests to enjoy food-making process.

這是一種突變，這種突變?cè)诘攸c(diǎn)的審美解讀中進(jìn)行了一種真正的異軌。在這樣的空間里一張桌子，2個(gè)人，一份美食，足以創(chuàng)造出一個(gè)地點(diǎn)的詩學(xué)，一個(gè)故事化的情景。他與傳統(tǒng)的充斥著文化與歷史的場(chǎng)景不同。為一座城市的形成中的未來進(jìn)行努力，只有這樣我們才能在虛擬的看不見的世界找到自我，給自己制造一場(chǎng)不尋常的游戲。
The project shows a novel artistic interpretation of aesthetics. In such a space, one table, two persons and delicious food can form a poetic, distinctive and storytelling scene. The project is an attempt to shape the future of the city, and to stimulate people to discover the inner mind and explore playful experiences.

項(xiàng)目信息
項(xiàng)目名稱：GENTLE L BY ALAN YU法餐廳
設(shè)計(jì)機(jī)構(gòu)：AD ARCHITECTURE∣艾克建筑設(shè)計(jì)
總設(shè)計(jì)師：謝培河
設(shè)計(jì)團(tuán)隊(duì)：艾克建筑
燈光顧問：林韶東、吳景民
VI 設(shè)計(jì)：林韶斌
項(xiàng)目地點(diǎn)：廣東深圳
建筑面積：800平方米
主要材料：褶皺鋁、地毯、手工漆、石板、SIKI石客照明
設(shè)計(jì)時(shí)間：2020年1月
竣工時(shí)間：2020年7月
攝影師：歐陽云
攝像團(tuán)隊(duì)：飛行映畫

Project information
Project name: GENTLE L BY ALAN YU
Design firm: AD ARCHITECTURE
Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Lighting consultants: Lin Shaodong, Wu Jingmin
VI design: Lin Shaobin
Location: Shenzhen, Guangdong, China
Area: 800 m2
Materials: wrinkled aluminum, carpet, paint, stone slab, lamp (SIKI)
Start time: January 2020
Completion time: July 2020
Photography: Ouyang Yun
Video: Flight Film

米其林行政主廚的GENTLE L

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