案例簡介 Case description
這是一個(gè)小型的珠寶定制會(huì)所項(xiàng)目,產(chǎn)品以翡翠、黃金、鉆石制成的傳統(tǒng)首飾、擺件為主,需要一個(gè)有古典意境的空間來陳列它們,在保留傳統(tǒng)元素的同時(shí),將粗糙肌理帶來的樸實(shí)感與精致材質(zhì)營造的奢華感進(jìn)行結(jié)合,達(dá)到平衡。
This is a small jewelry customization club project. The main products are traditional jewelry and ornaments made of jadeite, gold and diamond. It needs a space with classical artistic conception to display them. While retaining traditional elements, it combines the simplicity brought by rough texture with the luxury created by exquisite materials to achieve balance.
一樓的布局以觀覽動(dòng)線和銷售模式為依據(jù),通過屏風(fēng)和疊簾阻隔一部分視線,增加空間的漸進(jìn)感,同時(shí)也形成了分區(qū)。隨著動(dòng)線的行進(jìn),顧客將會(huì)在相應(yīng)的位置看到每一個(gè)展柜,最后被引導(dǎo)至茶室,促成銷售。
The layout of the first floor is based on the viewing line and sales mode. It can block part of the line of sight through screens and curtains, increase the gradual sense of space, and also form zoning. With the moving line going on, customers will see each showcase in the corresponding location, and finally be guided to the tearoom to promote sales.
為了提升產(chǎn)品的陳列效果,同時(shí)保持與空間整體格調(diào)的統(tǒng)一性,我們針對(duì)所陳列的產(chǎn)品對(duì)每個(gè)展柜都進(jìn)行了設(shè)計(jì),除了門廳處用于陳列常規(guī)產(chǎn)品的展柜外,其余定制品均采用“一柜一物”的精品陳列方式,并充分考慮了燈光、防盜、維護(hù)等因素。值得一提的是展廳中心一顆兩噸重的山石,我們將石頭掏空,置入了一套電動(dòng)升降的展柜,用于陳列最昂貴的首飾。
In order to improve the display effect of products and maintain the unity with the overall style of space, we designed each showcase for the products on display. except for the showcase used in the hall for displaying conventional products, the other customized products are displayed in the way of "one cabinet, one thing", with full consideration of lighting, safety, maintenance and other factors. It is worth mentioning that a two-ton rock in the center of the exhibition hall, we hollowed out the stone and put in a set of electric lifting cabinets for displaying the most expensive jewelry.
二樓為業(yè)主用于私人招待的空間,配置了茶室、瑜伽房,并為其提供了淋浴間及汗蒸房。
On the second floor, there are tea rooms, yoga rooms, shower rooms and sweat room for private entertainment.
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