熊貓奶爸手中的非凡 Life Style

參考造價:暫未填寫| 空間:商業(yè)展示| 面積:400平米| 瀏覽數(shù):4332
案例簡介 Case description
非凡美發(fā)沙龍場景消費新解答
New Interpretation of Extraordinary Hair Salon Scene Consumption
解鎖新時代年輕消費性
Unlock young consumerism in the new era


非凡時間
Invest in your hair, it is the crown you never take off

設(shè)計從來不是一次性產(chǎn)品,與甲方的合作更是一個長期關(guān)系的處理。2013年的夏天,兩個少年找到了我,邀請我改造一家美發(fā)店,于是有了一次美好的碰撞,灰色的水泥墻面與幾何構(gòu)成的銹鐵鑄就了一個崇尚自由的精神世界,骨子里的張揚表露無疑。
Design is never a one-time product, and the cooperation with Party A is a long-term relationship. In the summer of 2013, two teenagers found me and invited me to transform a hair salon, so we had a good cooperation. The gray concrete wall and the rusty iron composed of the geometric surface have created a spiritual world that very much advocates freedom, revealing the publicity in the bones.

隨著商業(yè)業(yè)態(tài)升級迭代,融入社交元素的復(fù)合場景內(nèi)的消費需求也逐漸成為年輕一代群體的消費新趨勢。與非凡的再次相遇是2019年,曾經(jīng)的少年變成了歐巴,我也當了熊貓奶爸,時光帶走了留不住的容顏,留下了帶不走的初心。帶著新的改造、新的探索、新的嘗試,忘記眼睛所看到的從新尋找這個空間中的溫度。
With the iterative upgrading of business models, the integration of social elements has become a new consumption trend for the younger generation of consumers. The time to meet Extraordinary again is in 2019. The former teenager became Oba. I also became a panda daddy. Time may be able to take away our appearance, but our original intention will not be taken away. We bring new transformations, new explorations, new attempts, and forget what we see in front of us, and we begin to re-find inspiration in this space.
熊貓奶爸手中的非凡 Life Sty
解答場景消費與商業(yè)空間體驗性。
帶著的憧憬我們著手開始了工作,隨之而來的問題像海浪一樣奔流而來:
發(fā)型師需要稍微獨立而又開放的空間?
客人們希望有個舒適的等待空間?
兩位大叔需要自己的精神領(lǐng)域?
足夠的收納空間?
等等細節(jié)問題。
With longing, we started working, but then the problems came like tide
Does the hair stylist need an independent and open space?
Do guests need a comfortable waiting time?
Do the two uncles need their own spiritual realm?
How to design enough storage space?
And some other details.
熊貓奶爸手中的非凡 Life Sty
帶著這些疑問我們由以往的空間產(chǎn)品為核心的設(shè)計思路開始向「場景」轉(zhuǎn)變,在轉(zhuǎn)變過程中,使消費元素的減弱讓具體商業(yè)單元的社交屬性更為明顯,體驗服務(wù)也不再是單純地在消費。
With these questions, we changed the design idea with space products as the core to the design idea with the scene as the core. In this transition process, we let the consumption elements weaken, make the social attributes of the business unit more obvious, and experience services are no longer just consumption.
熊貓奶爸手中的非凡 Life Sty
于是乎我們針對每一個問題進行了梳理,相對應(yīng)的給到所需要的空間大小和配置,將所有問題制作成一個系統(tǒng)解決方案的小方盒子,然后嘗試的塞入空間,我們欣喜的發(fā)現(xiàn)方案做完了?帶著疑問我們不斷的反推,隨之而來的信心卻確越來越強,尋找最合理的解決方法與商業(yè)分析。
So we carefully sorted out each problem. According to the size and configuration of the space required, we made all the problems into a small square box of systematic solutions and tried to cram some spaces. We were ecstatic to find out that the design work is done? With doubts, we constantly push back, and as things continue to progress, our confidence becomes stronger and stronger, and we are constantly looking for the most reasonable solutions and business analysis.
熊貓奶爸手中的非凡 Life Sty
“移情”作為源自心理學(xué)和美學(xué)的一個理論概念引導(dǎo)設(shè)計,能夠直接的切入到商業(yè)空間精神需求層面的理論分析,進而生成系統(tǒng)性的方法論來實踐。在這個復(fù)層空間中,造型師主要的工作區(qū)域基本上都在一層,所以我們結(jié)合中間巨大柱子做了一個方盒來改變整個空間的合理運用。
"Empathy" is a theoretical concept guiding design derived from psychology and aesthetics. It can directly penetrate into the theoretical analysis of the spiritual needs of the commercial space, so as to further generate systematic methodology and practice it. In this multi-level space, the main work area of the stylist is basically on the first floor, so we combined a huge pillar in the middle to make a square box to change the rational use of the entire space.
熊貓奶爸手中的非凡 Life Sty
方盒區(qū)域的前后分別為前臺與VIP發(fā)型區(qū),側(cè)邊利用小空間解決了收納和供水的問題。四周形成很明確的不同功能與使用協(xié)調(diào)的邏輯線來布局整個空間。
The front and back of the box are the front desk and VIP hair design area respectively. On the side, we used a small space to solve the problem of storage and water supply. A clear functional partition is formed around the square box to lay out the entire space.
熊貓奶爸手中的非凡 Life Sty
整個空間墻面的材料只有兩種,白色乳膠漆和淺色木材。兩種材料間橫豎交叉的線條,給人整潔干凈的感受。一層設(shè)置了17個理發(fā)位,每個理發(fā)位在使用過程中都是相對獨立著的。座椅、沙發(fā)均使用了黑色元素,沒有任何彩色的裝飾,在純凈環(huán)境的對比下空間擁有節(jié)奏感。
There are only two materials for all wall surfaces, white latex paint and light-colored wood. The use of these two materials forms horizontal and vertical lines, giving a clean and comfortable feeling. On the first floor, we set up 17 hairdressing stations, each of which is independent of each other during use. The seats and sofas use black primary colors, and there is no other color to decorate them. In such a pure environment, the space looks more rhythmic.
熊貓奶爸手中的非凡 Life Sty
從情感環(huán)境營造產(chǎn)生聯(lián)想,通過極簡單的空間體驗中,消費者的感知產(chǎn)生相應(yīng)的情感投射,最終通過設(shè)計的不同區(qū)域來引導(dǎo)消費者在這里產(chǎn)生商業(yè)價值。比如顧客等待需要私密自拍,我們就給了面光墻,用來補光的同時提升空間的舒適度,這種布局是根據(jù)服務(wù)和設(shè)備特點而形成的各種不同組合,或獨立、或聚合。
Stimulate customers' associations in an emotional environment. Through minimal spatial experience, consumers' perception can produce corresponding emotional projections, and finally guide consumers to generate corresponding commercial value through different designed areas.For example, if customers need to take selfies, we designed the surface light intensity, which can fill the light and improve the comfort of the space at the same time. This layout is based on various combinations of services and equipment characteristics. They can be independent or aggregated. .
熊貓奶爸手中的非凡 Life Sty
每一平米都有屬于它的可能性,在最最差的位置我們改造成具備私密性的洗發(fā)區(qū),這里反而成為使用頻率最高的地方。
Every square meter has its points that can be shaped. At the worst place, we transformed it into a shampoo area with high privacy. Interestingly, it become the most frequently used place in daily business activities.
熊貓奶爸手中的非凡 Life Sty
空間作為商業(yè)重要的載體,傳遞給我們?nèi)粘I钪袥]法直觀體驗到的美學(xué)感受。從而新時代的“探店”逐漸成為網(wǎng)紅式的Life Style,打卡潮流店鋪正是當下年輕人的消費習(xí)慣。
Space, as a very important carrier in business activities, conveys the aesthetic feeling that we can not intuitively experience in daily life.The new era of shop exploration has become a very popular lifestyle on the Internet, and visiting trendy shops is the lifestyle of most young people today.
熊貓奶爸手中的非凡 Life Sty
當顧客完成發(fā)藝造型需要美美的有個地方打卡拍照,我們改造了網(wǎng)紅樓梯。除了純白色的外觀外,回廊上方運用了幾何圖形,窗和鏡面讓整個二層更加通透,樓梯的功能性在這里形成了多維度的延伸。
When the customer completes the styling design, a beautiful place to take pictures is absolutely necessary. We set out to transform the stairs that are popular on the Internet.In addition to the pure white appearance, we also added some geometric figures to the corridor. The addition of windows and mirrors makes the entire second floor more transparent.
熊貓奶爸手中的非凡 Life Sty
二樓的空間我們根據(jù)不同的使用要求創(chuàng)立了不同的小空間以滿足接待不同類別的客人。將空間問題最簡單化的同時我們希望歲月的美好似乎可以留下些什么。
On the second floor, we have established different small spaces tosatisfy the individual needs of consumers according to different usage needs.We hope to simplify the space issue as much as possible, at the same time, weexpect that something meaningful can be matained during the wonderful time.
熊貓奶爸手中的非凡 Life Sty
溫度設(shè)計是我們結(jié)合自己提出的一種設(shè)計方式,這里人性化、體驗化、社交化與空間關(guān)聯(lián)在一起,在空間知覺的基礎(chǔ)上建立新消費習(xí)慣,也是對未來非凡品牌精神的憧憬與嘗試。
Temperature design is a design method that we combine with ourselves. We humanize, experience, socialize and space are connected with each other, and establish a new consumption method in space perception ability. This is also the vision and attemp of the extraordinary brand.
熊貓奶爸手中的非凡 Life Sty
至此我們完成了這個空間的設(shè)計,當你從繁華的街市路口走進這間新店,緊繃的神經(jīng)在非凡的空間里自然松弛下來,一切焦躁情緒被釋放,去享受接下來的時間。輕輕地我們走了,正如我們輕輕地來,告別一下,屬于他們的空間。
So far, we have completed this design work. Whenever you walk into this brand-new store from the bustling urban area, all nervous nerves will relax in this extraordinary space, the mood will be relaxed, and enjoy the next time. .Gently we left, just as we came lightly, say goodbye to their own space.
熊貓奶爸手中的非凡 Life Sty
Project Name | 項目名稱: EXTRAORDINARY | 非凡
Location | 項目地點: FUJIAN,CHINA | 中國福建
Project area | 項目面積: 400㎡
Design company | 設(shè)計公司: Artisan of CUN PANDA?Architecture Design | 寸匠熊貓建筑設(shè)計
Chief Designer | 主創(chuàng)設(shè)計師: JC Lin | 林嘉誠
Assistant Designer | 輔助設(shè)計師: CUN PANDA Design Team | 寸匠熊貓設(shè)計團隊
Photographer | 攝影師:GL YANG

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